Business Foundation

$5,000 one-time | or $2,000/mo for 3 months

Who it’s for

Contractors whose online presence isn’t backing up the work they actually do.

Problems we solve

We build the website, the local search visibility, and the Google profile that turn searches into phone calls.

75% of Homeowners Judge a Contractor’s Credibility by Their Website

A contractor’s website is usually the first thing a potential customer sees and the last thing they check before making a call. When three out of four homeowners form their opinion of your business based on what they find online, an outdated site or an empty Google profile is the reason qualified leads are going to someone else.
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A Full Build Designed to Rank, Convert, and Bring In New Customers

A full digital presence built to rank on Google, convert visitors into calls, and start generating leads the day it launches.

Discovery and Kickoff Session

A structured conversation where we learn your business. Services you offer, areas you serve, customers you want to attract, competitors in your market, and how your operation runs day to day. Everything we build starts from what we learn here.

Full Website Build

A custom website designed around your trade and your market. Every page is structured to answer the questions your customers are asking when they search and to make calling you the obvious next step. No templates resold across fifty other contractors.

Local SEO Pages

Up to 10 individual pages targeting specific cities, counties, or service areas in your territory. Each one is written to rank in Google for the searches happening in that location. A contractor serving five counties needs five pages telling Google they serve those counties. These pages do that work.

Sitemap and Page Plan

Before anything gets designed, we map out every page the site will have, how they connect, and what each one needs to accomplish. This is the blueprint. You approve it before any building starts.

Core-Page Copywriting

Every word on your site is written by our team, based on your trade, your services, and the language your customers use when they search. Homepage, about page, service pages, contact page. You review and approve everything before it goes live.

On-Page SEO Implementation

SEO is built into the site from the ground up. Title tags, meta descriptions, header structure, image optimization, internal linking, schema markup. Every page is optimized for the search terms that matter most in your market before the site goes live.

Technical SEO Best Practices

Site speed, mobile responsiveness, crawlability, indexing configuration, XML sitemap, robots.txt. The technical foundation that tells Google your site is legitimate, fast, and ready to rank.

GA4 and Google Search Console Setup

Google Analytics 4 tracks who visits your site, where they came from, and what they do when they get there. Search Console shows which searches are bringing people to you and where you’re ranking. Both are configured at launch so you have data from day one.

Google Business Profile Review and Optimization Recommendations

Your Google Business Profile is often the first thing a customer sees, even before your website. We review your current profile and provide specific recommendations for categories, service areas, business description, photos, and review strategy.

TulBoxx Access

Every Foundation client gets access to TulBoxx, a CRM and project estimating system built for contractors. Capture leads from your new website, generate professional proposals, track every open estimate, and follow up automatically until the job is won or closed. Configured at launch and ready to use the day the site goes live.

Launch QA

Before anything goes live, we test every page, every form, every link, every phone number, every tracking code. The site launches clean, functional, and ready to perform.

Your New Site Captures the Lead. TulBoxx Closes the Loop.

A new website brings the leads in. TulBoxx makes sure none of them slip through. Configured during your build and integrated with every form on your site, so the day you launch, you have a system tracking every estimate, follow-up, and invoice from first contact to paid work.

  • Generate professional, trade-specific proposals and send them before you finish the drive home
  • Track every open estimate and get a daily follow-up list sorted by priority
  • Turn an approved estimate into a sent invoice in one click
Learn More About TulBoxx

Does This Sound Like You?

The contractors who come to us for a Business Foundation are usually in one of these situations.
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No Website at All

Running on referrals, a Facebook page, and a phone number. Leads come through word-of-mouth and there’s nothing online backing it up when those slow down.

Outdated DIY Site

A website built on Wix or a free builder three or four years ago. It loads slow, looks dated, doesn’t rank for anything, and hasn’t generated a lead in months.

Generic Agency Build

A site built by an agency that didn’t understand your trade. It looks like every other contractor website because it was built from the same template with different colors and a logo swap.

Empty Google Profile

Your Google Business Profile is either unclaimed or barely filled out. A handful of reviews, no photos, wrong service areas. Customers searching your name find less than they expect.

Lost Everything When You Left

Your last agency or web provider owned the site. When you parted ways, the website went with them. You’re starting over from zero and need it done right this time.

Outgrowing Referrals

The business is growing past the point where word-of-mouth alone can sustain it. You’re ready for an online presence that can support the next level, but nothing is in place yet.

What the Timeline Looks Like

Standard delivery is 60 to 90 days from kickoff, depending on how quickly content and approvals come through on your side. After that we maintain what we’ve built or take aim for new wins.
1

Weeks 1-2

Discovery, sitemap, page plan. We collect your service information, project photos, competitor names, and everything we need to build. This is the most involved you’ll be in the process.
2

Weeks 3-6

Design and build. Your site is being constructed, pages are being written, SEO is being implemented. You’ll see drafts and provide feedback at defined review points.
3

Weeks 7-10

Revisions, final content, QA. Your feedback gets incorporated, final copy is locked, and every element gets tested before launch.
4

Launch

Site goes live with tracking active, Google Business Profile delivered, and TulBoxx configured. Everything we built is yours: the website, the content, the accounts, the assets.

After Launch

Most Foundation clients stay on with Web Maintenance ($147/mo) once the site is live. Hosting stays current, security stays tight, the platform stays updated, and TulBoxx keeps running without interruption. It’s the default continuation for the build, and the cheapest insurance on what we just built together.

Questions About the Business Foundation

The questions we hear most from contractors considering their first real digital presence.
What if I already have a website?
If your current site is functional and built on a platform we can work with, we’ll assess whether it makes more sense to optimize what you have or start fresh. We’ll make a recommendation during the initial conversation based on what’s most cost-effective for your situation.
Do you charge for revisions during the build?
Revision rounds are capped and clearly communicated in your proposal before you sign. We don’t charge surprise fees for feedback during the build. The process is structured so your input shapes the site at every stage.
Do I need to write the content for my site?
No. Core-page copywriting is included. We write everything based on your services, your trade, and the way your customers search. You review and approve it, but you don’t need to produce it.
What happens after the site launches?
The site is yours. So is everything we built around it: the content, the SEO foundation, the Google Business Profile work, the TulBoxx setup, the tracking accounts. Every asset goes into your name. From there, most clients move into Web Maintenance ($147/mo) to keep the site healthy, and into Local Domination when they’re ready to start actively generating leads. You can also run the site on its own and come back when the timing’s right.
Can I add more pages later?

Yes. Additional local SEO pages are $180 each. Additional standard website pages are $250 each. Landing pages are $600 each. These can be added during the build or at any point after launch.

What if I need a logo or branding before the website?

Our Brand Essentials package ($2,500) covers logo design or refinement, brand color palette, font selections, brand guide, business card design, and social media graphics. It can run alongside or ahead of the Digital Foundation Build.

Every Month Without a Website Is a Month of Leads Going Somewhere Else. Start Today.

Your website is the foundation everything else gets built on. When it works, every other marketing investment performs better. When it’s missing or broken, nothing else can make up for it. Let’s talk through what your business needs and what the build would look like for your situation.

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