Website, Local Search, and Lead Capture for Midwest Excavation Contractors

$5,000 one-time | or $2,000/mo for 3 months

Who it’s for

Midwest excavation contractors whose online presence isn’t matching the work they put in the ground.

Problems we solve

We build the website, the local search visibility, and the Google profile that turn “dirt work near me” searches and GC subcontractor vetting into work on your schedule.

75% of Your Buyers Decide Your Credibility Before They Pick Up the Phone

Every Midwest excavation contractor sells against the same buyer behavior. Homeowners pricing dirt work and GCs vetting subs do the same thing first. They search your name, click your site, scan your reviews, and form a judgment in under a minute. When that judgment lands wrong, there’s no follow-up call.

The contractor whose presence looks serious gets the bid invite and the residential job. The one who doesn’t gets neither.

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A Full Build for the Way Midwest Excavation Customers Actually Search and Decide

A complete site, local search setup, and Google profile work, all built around how dirt work, grading, site prep, and septic customers find contractors. Live and producing on launch day.

Discovery and Kickoff Session

A working call to map your operation, service area, and customer mix. Everything we build comes from what we learn here.

Full Website Build

A custom site built to handle residential search and commercial credibility from the same set of pages. No template reused from another trade.

Local SEO Pages

Up to 10 individual pages targeting specific cities, counties, or service areas across your Midwest territory. The pages that get you into the Map Pack, where 42% of local search clicks land.

Sitemap and Page Plan

The full site structure mapped out before any page gets designed. You approve the blueprint before the build starts.

Core-Page Copywriting

Every page written for two readers: homeowners searching project terms like “dirt work” or “site prep,” and GCs vetting your reliability. You review and approve before publish.

On-Page SEO Implementation

Title tags, meta descriptions, headers, alt text, internal linking, and schema markup installed during the build, not bolted on after launch.

Technical SEO Best Practices

Site speed, mobile rendering, crawlability, sitemap, robots.txt, indexing config. A slow site won’t rank. Yours launches clean.

GA4 and Google Search Console Setup

GA4 tracks where your traffic comes from and what it does. Search Console shows which queries are pulling people in. Both configured at launch.

Google Business Profile Review and Optimization Recommendations

We audit your Google profile and deliver specific fixes: excavation-fit categories, service areas mapped to your real territory, description, photos, and review priorities.

TulBoxx Access

Our contractor CRM and estimating tool. Site leads land in it, estimates go out trade-formatted, follow-ups queue automatically. Configured at launch.

Launch QA

Every page, form, phone number, and tracking pixel tested before the site goes live.

Does This Sound Like You?

The contractors who come to us for a Business Foundation are usually in one of these situations.
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The Referral Ceiling

The phone used to ring on its own. It still does, but not the way it used to, and the slow weeks are getting harder to plug. Word-of-mouth got you here. It can’t get you the next $250K.

Cut From the Bid List Before You Knew About the Job

You sub for builders and GCs. Some of them have started shortlisting from a search instead of a phone call. A thin website or an empty Google profile gets you screened out before a bid invitation ever lands in your inbox.

Burned by a Generic Agency Build

You paid for a website from a shop that built sites for everyone. The end product looks like a dentist’s office with a backhoe photo on it. Nothing on the page sounds like the work, and nothing about it ranks.

Spring Hit and the Calendar Was Empty

Homeowners across the Midwest planning April builds start researching in February. Last year you started thinking about marketing in May and watched the bookings go to whoever showed up in the search results three months earlier.

Outdated DIY Site

Built on Wix or a free builder four years ago. Loads slow on a phone, looks dated next to the contractor down the road, and hasn’t pulled a real lead in months.

Running on a Facebook Page and a Phone Number

No website, or one that’s been “coming soon” for a year. The work has come through referrals and yard signs so far. Everything else needs to start from a real foundation.

What the Timeline Looks Like

Standard delivery is 60 to 90 days from kickoff, depending on how fast content, photos, and approvals come back from your side. Build pace is set so the heavy work happens off-season when you can give it real attention.
1

Weeks 1-2

Discovery, sitemap, page plan. You hand over service info, county and city list, equipment photos, project photos, GC and builder references, competitor names. This is the most involved you’ll be in the whole build.
2

Weeks 3-6

Design and build. Pages get drafted, copy gets written, SEO gets installed under the hood. You see drafts and give feedback at defined review points.
3

Weeks 7-10

Revisions, final content, QA. Your feedback gets folded in, copy gets locked, every page and form gets tested before launch.
4

Launch

Site goes live with tracking active, GBP recommendations delivered, TulBoxx configured. Everything on the build is yours: the site files, the content, the GA4 and Search Console accounts, the GBP, the TulBoxx setup.

After Launch

Most Foundation clients move directly onto Web Maintenance ($147/mo) once the site is live. Hosting stays current, security patches stay applied, the platform and TulBoxx keep running without interruption. It’s the cheapest insurance on the build we just put together.

Questions About the Business Foundation

The ones excavation contractors ask most when they’re sizing this up.
What if I already have a website?
If the current site works on a platform we can build on, we’ll tell you whether it makes more sense to rebuild or to optimize what’s there. We make the call during the first conversation, based on what’s most cost-effective for your situation.
Do you write the content, or do I?
We write it. Homepage, about, services, contact, county and city pages, project-type pages. Written by people who have spent time in the trade, so the copy uses the language your customers actually search with. You review and approve everything before it goes live.
Do you charge extra for revisions during the build?
No surprise fees. Revision rounds are defined in your proposal before you sign, and your feedback shapes the build at every stage.
What happens after launch?
The site is yours. So is the content, the SEO work, the GBP recommendations, the TulBoxx account, the GA4 and Search Console accounts. Every asset goes into your name. From there, most clients move into Web Maintenance ($147/mo) and into Local Domination when they’re ready to start running paid ads and ongoing SEO.
Can I add more city or service pages later?
Yes. Additional local SEO pages are $180 each. Additional standard pages are $250 each. Landing pages are $600 each. Add them during the build or any time after.
What if I need branding or a logo before the website?
Our Brand Essentials package ($2,500) covers logo design or refinement, color palette, font selections, brand guide, business card, and social media graphics. It can run before or alongside the Foundation build.
Do you actually understand excavation work?
The team that built this agency built it on excavation, land services, and construction trades. The copy on your site will sound like the work because the people writing it spend most of their time on the work.

Every Month Without a Working Foundation Is a Month of Bids and Calls Going to the Contractor Who Has One.

Your site is the layer underneath everything else. When it works, paid ads convert better, GC vetting goes your way, and homeowners stop bouncing to the next listing. When it doesn’t, nothing else can carry the weight. Let’s get on a call and walk through what the build looks like for your Midwest operation.

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